Our mission

Give every small business the relationship manager they deserve.

Our mission is to give every small business the relationship manager they deserve, and every provider a way to deliver that at scale. When customers are guided well, providers don't just grow revenue, they grow trust that lasts.

Our values

Built on purpose, shaped by people.

At Narrative, our values shape everything, from the way we build to the way we collaborate with our partners.

At Narrative, our values shape everything, from the way we build to the way we collaborate with our partners.

Act with purpose

We make decisions deliberately, ensuring every choice has a clear rationale we can stand by today and years from now.

Embrace simplicity

Simplicity is our standard. Beauty lies in simplicity, and complexity is only justified when it adds real value.

Always be building

Everyone at Narrative is a builder. We focus on making things better, within our systems, our products, and ourselves.

Win together

We believe in shared success. We value strong partnerships that create lasting impact for our customers and society.

Our guides

Trusted by the best

We’re proud to be building Narrative with the guidance and backing of the world’s leading innovation networks in technology and entrepreneurship.

Note from the founders

When we started Narrative, we were not trying to build another finance tool. We wanted to solve a deeper problem, the gap between data and understanding.

In every SME platform we worked with, we saw the same challenge. There were endless dashboards, metrics, and reports that showed plenty of information but offered very little clarity. Teams had the data but not the story. Businesses had the numbers but not the meaning behind them.

We built Narrative to change that. To make financial insight feel human, conversational, and easy to act on. We wanted to help teams move from interpreting numbers to inspiring action and to remind everyone working in finance that technology should explain, not overwhelm.

Every feature, every line of code, and every design choice comes back to that simple idea: understanding is the most powerful form of intelligence.

Professor Michael Dowling & Dr Yulia Plaksina

Co-Founders

Our team

Meet the team

Behind every great solution is a team of passionate innovators, problem-solvers, and visionaries.

We are finance academics, AI engineers, and product builders working on one problem: relationship management at scale.

Michael Dowling

CEO | Co-Founder 

Yulia Plaksina

CPO | Co-Founder 

Lead AI Engineer

Lead QA engineer

Qingyang Wang

Product Lead

Looking ahead

The future we're building toward

We’re building a future where financial platforms can understand every small business deeply, engage them personally, and deliver insights that strengthen relationships for years to come.

A smarter way to understand every business

We enable banks and SME finance providers to deliver relationship management at scale, turning everyday interactions into loyalty, trust, and long-term customer value.

A relationship manager for every business

We believe the next era of SME finance will be shaped by providers that talk with their customers, not at them: guiding, supporting, and engaging every business with clarity that builds trust.

The global standard for AI relationship management

Our long-term ambition is simple: to become the global standard for AI relationship management in small business finance, helping institutions serve millions of SMEs with guidance that is relevant, timely, and human.